Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk.
- 9th ed.
- Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.
- 1 v. (various pagings) : ill. (some col ; 26 cm.
Includes bibliographical references and indexes.
Provides a comprehensive overview of consumer behavior, discussing consumer research; market segmentation; consumer motivation, personality, perception, and attitude; reference groups; the decision making process; and other related topics.