The why axis : hidden motives and the undiscovered economics of everyday life /
Uri Gneezy and John A. List ; with a foreword by Steven D. Levitt, co-author, Freakonomics and SuperFreakonomics
- First edition.
- xi, 267 p. : ill. ; 24 cm.
A colorful examination of why people do what they do-- observed through the lens of incentives that can spur people to achieve-- as reviewed by two superstars revolutionizing economics.