TY - BOOK AU - Grewal,Dhruv AU - Levy,Michael TI - Marketing SN - 9780078028854 AV - HF5415 .G675 2013 PY - 2013/// CY - New York PB - McGraw Hill/Irwin KW - Marketing N1 - Active review cards on perforated pages at end; Cover title: M; Includes bibliographical references (p. 394-450) and index; Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery : designing the channel and supply chain -- Value communication N2 - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students. This title emphasizes this approach ER -