The Medici effect : what elephants and epidemics can teach us about innovation /
Frans Johansson.
- Boston : Harvard Business School Press, c2006.
- xiii, 207 p. : ill ; 21 cm.
Includes bibliographical references (p. 191-200) and index.
The intersection : your best chance to innovate : monkeys and mind readers -- The rise of intersections : the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields : sea urchin lollipops and Darwin's finches -- How to make the barriers fall : Heathrow Tunnel and restaurants without food -- Randomly combine concepts : card games and sky rises -- How to find the combinations : meteorite crashes and code breakers -- Ignite an explosion of ideas : submarines and tubular bells -- How to capture the explosion : MacGyver and boiling potatoes -- Execute past your failures : violence and school curricula -- How to succeed in the face of failure : Palm Pilots and counterproductive carrots -- Break out of your network : ants and truck drivers -- How to leave the network behind : penguins and meditation -- Take risks and overcome fear : airplanes and serial entrepreneurs -- How to adopt a balanced view of risk : elephants and epidemics -- Step into the intersection and create the Medici effect.
Johansson describes how the intersection of different fields, disciplines or cultures can be a place where new ideas and innovative breakthroughs occur.