Holt, Douglas B. <br/><br/>
How brands become icons :  the principles of cultural branding / 
Douglas B. Holt. 
 - Boston, Mass. :  Harvard Business School Press,  c2004. 
 - xiii, 265 p. :  ill ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 245-249) and index. 
<br/><br/>What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism. 
<br/><br/> Explores how brands such as Coca-Cola, Harley-Davidson, and Volkswagen have become icons in the marketing industry, and presents a new model that will have a significant impact on branding strategy. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>1578517745 
<br/><br/><label>LCCN: </label>2004002697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Business names.<br/>Popular culture.<br/>Brand name products.<br/>Popular culture.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / H647 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/27