Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Arthur A. Thompson... [et al.].
- European ed.
- London : McGraw-Hill Irwin, c2013.
- xliv, 630 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Part 1: Concepts and techniques for crafting and executing strategy Section A: an overview 1. What is strategy? Section B: strategy context 2. Leading the process of crafting and executing strategy 3. Evaluating an organizations external environment 4. Evaluating a companys resources and capabilities Section C: strategic decisions 5. Strategies for competitive advantage: generic strategies and beyond 6. Strategies for changing the game: new ways of operating and altering the scope of operations 7. Strategies for international growth 8. Strategies for managing a group of businesses: Diversification 9. Strategies for sustainability: people, planet, profit Section D: Executing the strategy 10. Building and organization capable of good strategy execution 11. Managing internal operations: actions that promote good strategy execution 12. Corporate culture and leadership: keys to good strategy execution Part 2: Cases 1. Reinventing Accor 2. Apple and the Retail Industry for Specialist Consumer Products in the UK 3. Netflix: Can it Recover from its Strategy Mistakes? 4. The O-fold Innovation for Preventing Wrinkles: A Good Business Opportunity? 5. Studio 100: A Growth Story of a Showcase in Show Business 6. Ferretti Group: Navigating Through Stormy Seas 7. Starbucks: Evolving into a Dynamic Global Organization 8. Rhino Capture in Kruger Park 9. Robin Hood 10. NIS: Geopolitical Break Through of Strategic Failure 11. KYAIA 12. IBS Centre for Management Research.
Explains the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to.