Mooradian, Todd A. <br/><br/>
Strategic marketing / 
Todd Mooradian, Kurt Matzler, Larry J. Ring 
 - 1st ed. 
 - Upper Saddle River, N.J. ;  Harlow :  Pearson Education,  2014. 
 - iv, 428 p. :  ill. ;  24 cm. 
<br/><br/> "International edition"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems. 
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<br/><br/><label>ISBN: </label>9781292020563  £43.99 0137136978 (pbk.)  £43.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB089127  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802