Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied approach / 
Naresh K. Malhotra, David F. Birks, Peter Wills 
 - 5th ed. 
 - xxiii, 1037 p. :  illustrations (black and white, and colour) ;  27 cm. 
<br/><br/> Based on: Marketing research : an applied orientation. 6th ed., Global ed. c2010. 
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<br/><br/> Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe. 
<br/><br/><label>ISBN: </label>9781292103129 9781292103129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Textbooks<br/>Marketing research--Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83 MA MA