Entrepreneurship/ /
Robert D Hisrich; Michael P Peters; Dean A Shepherd.
- 9th ed. Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
- xx, 587 p. : col. ill. ; 26 cm.
Previous edition: 2010. Includes index.
Designed to instruct students on the process of formulating, planning, and implementing a new venture, this book addresses the dynamics of entrepreneurial challenges. It balances the crucial line between modern theory and practice.
9780071326315 (pbk.) £43.99
GBB2A8903 bnb
Entrepreneurship. New business enterprises--Management. Business planning. Success in business.