Hisrich, Robert D.

Entrepreneurship/ / Robert D Hisrich; Michael P Peters; Dean A Shepherd. - 9th ed. Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd - xx, 587 p. : col. ill. ; 26 cm.

Previous edition: 2010. Includes index.

Designed to instruct students on the process of formulating, planning, and implementing a new venture, this book addresses the dynamics of entrepreneurial challenges. It balances the crucial line between modern theory and practice.

9780071326315 (pbk.) £43.99

GBB2A8903 bnb


Entrepreneurship.
New business enterprises--Management.
Business planning.
Success in business.

658.421