TY - BOOK AU - Hisrich,Robert D. AU - Peters,Michael P. AU - Shepherd,Dean A. TI - Entrepreneurship/ SN - 9780071326315 (pbk.) U1 - 658.421 23 PY - 2013/// CY - New York PB - McGraw-Hill KW - Entrepreneurship KW - New business enterprises KW - Management KW - Business planning KW - Success in business N1 - Previous edition: 2010; Includes index N2 - Designed to instruct students on the process of formulating, planning, and implementing a new venture, this book addresses the dynamics of entrepreneurial challenges. It balances the crucial line between modern theory and practice ER -