Strategy in practice : a practitioner's guide to strategic thinking /
George Tovstiga.
- 2nd ed.
- Hoboken : Wiley, a John Wiley and Sons, Ltd, Publication [2013]
- xv, 270 p. ; 25 cm.
Includes bibliographical references and index.
Preface to the first edition -- Preface to the second edition -- Introduction to strategy in practice and strategic thinking -- Articulating the strategic question -- Sense making and strategic insight -- Insight-driven strategic analysis -- Appendices putting strategy to practice -- Appendix A: probing the strategic boundaries of the firm?s unique competing space -- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks) -- Index.