Beyond the idea : how to execute innovation in any organization /
Vijay Govindarajan and Chris Trimble.
- New York : St. Martin's Press, c2013.
- xiv, 178 p. : ill. ; 22 cm.
Includes index.
9781250040176 (hardcover)
2013013487
Diffusion of innovations--Management. Technological innovations--Management. New products. Creative ability in business.