Second stage entrepreneurship : ten proven strategies for driving aggressive growth /
Daniel J. Weinfurter.
- New York : Palgrave Macmillan, c2013.
- xiv, 210 p. : ill. ; 26 cm.
Foreword / by Gary Loveman, Chairman and CEO of Caesar's Entertainment -- Introduction -- Grow or die -- New capital sources -- Install a board of directors -- "Create, don't compete" -- Hiring smart! -- The new model for selling -- Managing beyond metrics -- Growth marketing -- The total customer experience -- Culture matters -- The keys to effective leadership -- Appendix: Exit strategy : moving on.
9781137302588 (alk. paper)
2013015912
Business planning. Strategic planning. Organizational change.