Verbeke, Alain <br/><br/>
International business strategy :  rethinking the foundations of global corporate success  
Alain Verbeke. 
 - 2nd ed. 
 - Cambridge :  Cambridge University Press,  c2013. 
 - xxiii, 590 p. :  ill. ;  25 cm. 
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<br/><br/> Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies. 
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<br/><br/><label>ISBN: </label>9781107027893 (hardback) 9781107683099 (paperback) 
<br/><br/><label>LCCN: </label>2012033810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management<br/>International business enterprises--Management--Case studies<br/>Strategic planning.<br/>Strategic planning--Case studies<br/>BUSINESS & ECONOMICS / International / General
<br/><br/><label>Dewey Class. No.: </label>658.4092 VE IN