West, Douglas C. Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - Oxford ; New York : Oxford University Press, 2006. - xxv, 517 p. : ill ; 25 cm. Includes bibliographical references and index. ISBN: 9780199273980 (pbk.) 0199273987 (pbk.) LCCN: 2006007845 Subjects--Topical Terms: Marketing--Decision making.Marketing--Management. LC Class. No.: HF5415.135 / .W47 2006 Dewey Class. No.: 658.8/101