Lankow, Jason.

Infographics : the power of visual storytelling / Jason Lankow, Josh Ritchie, Ross Crooks. - Hoboken, NJ : Wiley, c2012. - 263 p. : ill. (chiefly col.), col. maps ; 23 cm.



Importance and efficacy: why our brains love infographics -- Infographic formats: choosing the right vehicle for your message -- The visual storytelling spectrum: an objective approach -- Editorial infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization interfaces -- What makes a good infographic? -- Information design best practices -- The future of infographics.

Describes how to use visual communication to attract, inform, and entertain your audience, and shows the different forms that infographics can take.



9781118314043 (pbk.) 1118314042 (pbk.)


Visual communication.
Communication--Graphic methods.
Information visualization.
Business presentations.
Presentation graphics software.
Visual communication.
Communication.
Graphic methods.
Information science.

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