Hastings, Gerard
Social marketing : from tunes to symphonies /
Gerard Hastings and Christine Domegan.
- 2nd ed.
- xxiv, 526 pages ; 26 cm.
Includes bibliographical references and index.
9780415683739 0415683734
2013007129
Social marketing--Handbooks, manuals, etc.
Behavior modification.
HF5414 / .H37 2014
658.8