Business research methods /
Donald R. Cooper, Pamela S. Schindler.
- 11th ed.
- Singapore : McGraw-Hill, c2011.
- xxii, 761 p. ; ill. col. : 28 cm.
- The McGraw-Hill/Irwin series operations and decision sciences. Business statistics .
Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.