Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 13th ed. 
 - New York :  McGraw-Hill Irwin,  c2012. 
 - 1 v. (various pagings) ;  ill., 1 map :  28 cm. 
<br/><br/> Previous ed.: 2009.  "McGraw-Hill international edition"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Extends the strategy planning approach, integrating concepts with the marketing strategy planning model. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780071317023 (pbk.) :  £43.99 0071317023 (pbk.) :  £43.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB174667  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8