Essentials of marketing
a marketing strategy planning approach
Perreault, William D.
creator
Cannon, Joseph P.
(Assistant professor of marketing)
McCarthy, E. Jerome (Edmund Jerome)
text
bibliography
nyu
New York
McGraw-Hill Irwin
c2012
2012
13th ed.
monographic
eng
1 v. (various pagings) ; ill., 1 map : 28 cm.
Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Previous ed.: 2009.
"McGraw-Hill international edition"--Cover.
Includes bibliographical references and index.
MARK101
Marketing
658.8
9780071317023 (pbk.) :
0071317023 (pbk.) :
StDuBDS
110616
20170126100420.0
57095
eng