TY - BOOK AU - Perreault,William D. AU - Cannon,Joseph P. AU - McCarthy,E.Jerome TI - Essentials of marketing: a marketing strategy planning approach SN - 9780071317023 (pbk.) : U1 - 658.8 22 PY - 2012/// CY - New York PB - McGraw-Hill Irwin KW - Marketing N1 - Previous ed.: 2009; "McGraw-Hill international edition"--Cover; Includes bibliographical references and index; MARK101 N2 - Extends the strategy planning approach, integrating concepts with the marketing strategy planning model ER -