Doole, Isobel,  1954- <br/><br/>
International marketing strategy :  analysis, development and implementation / 
Isobel Doole and Robin Lowe. 
 - 6th ed. 
 - Australia :  Cengage Learning,  c2012. 
 - xxv, 440 p. :  ill. col. ;  26 cm. 
<br/><br/> Previous ed.: London: Thomson Learning, 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account. 
<br/><br/><label>ISBN: </label>9781408044070 (pbk.) :  £44.99 1408044072 (pbk.) :  £44.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB1B3423  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.84