Brea, Cesar A. <br/><br/>
Marketing and sales analytics :  proven techniques and powerful applications from industry leaders 
Cesar A. Brea 
 - Upper Saddle River, N.J. :  Pearson,  c2017. 
 - xv, 235 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/> Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.” 
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<br/><br/><label>ISBN: </label>9789332586956 9780133592924 
<br/><br/><label>LCCN: </label>2014936311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>Revenue management<br/>Consumer profiling--Research
<br/><br/><label>Dewey Class. No.: </label>658.8 BR MA