Webster, Cynthia M., <br/><br/>
Social marketing :  good intentions / 
Cynthia M. Webster ... [et al.]. 
 - 1st ed. 
 - Prahran, Victoria :  Tilde University Press,  2013, c2014. 
 - viii, 192 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Part I: Setting the scene: good reasons for bheaviur change --  Chapter 1. Overconsumption and the pursuit of pleasure --  Part II. Live long and prosper: health and wellbeing --  Chapter 2. Battle of the bulge --  Part III. Beauty is in the eyes of the beholder; power and perception --  Chapter 3. Blue eyes/brown eyes: the globalisation of beauty or betrayal? --  Part IV. Life in the fast lane: addictions and risky business --  Part V. Back to basics: environment and sustainable living --  Chapter 4: What a waste: recycling, littering, industrial and commercial waste. 
<br/><br/> Examines current social, environmental, health and safety issues affecting individuals and their communities. It provides a critical look at the barriers and challenges to behaviour change. It has been written in an investigative manner for advanced undergraduate students and first year postgraduate students who intend to pursue careers in the public sector in community health and environmental sustainability. 
<br/><br/><label>ISBN: </label>9780734611321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Social media -- Marketing.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5414  / .S 
<br/><br/><label>Dewey Class. No.: </label>658.8