Wilcox, Dennis L. <br/><br/>
Public relations writing and media techniques / 
Dennis L. Wilcox, Bryan H. Reber. 
 - 7th ed. 
 - Boston :  Pearson Education,  c2013. 
 - xxiv, 534 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Public Relations Writing and Media Techniques  	  by Dennis L. Wilcox; Bryan H. Reber    		              		    The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike. 
<br/><br/><label>ISBN: </label>9780205211678 0205211674 (pbk.) 
<br/><br/><label>LCCN: </label>2011040970 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--United States.<br/>Public relations--Authorship.--United States
<br/><br/><label>LC Class. No.: </label>HM1221  / .W55 2013 
<br/><br/><label>Dewey Class. No.: </label>808/.066659