Baines, Paul,  1973-, <br/><br/>
Marketing / 
Paul Baines and Chris Fill. 
 - 3rd ed. 
 - xxviii, 737 p. :  col. ill. ;  27 cm. 
<br/><br/> Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART ONE: MARKETING FUNDAMENTALS ; 1: Marketing Principles and Society ; 2: Consumer Buying Behaviour ; 3: Marketing Research and Customer Insight ; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT ; 4: Marketing Environment ; 5: Marketing Strategy ; 6: Market Segmentation and Positioning ; 7: International Market Development ; PART THREE: THE MARKETING MIX ; 8: Innovation and New Proposition Development ; 9: Price Decisions ; 10: An Introduction to Marketing Communications ; 11: Managing the Communications Mix ; 12: Marketing Channels and Retailing ; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING ; 13: Branding Decisions ; 14: Managing Relationships and Customer Experiences ; 15: Business-to-Business Marketing ; 16: Not-for-Profit Marketing ; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE ; 17: Digital and Social Media Marketing ; 18: Marketing, Sustainability, and Ethics ; 19: Critical and Postmodern Perspectives in Marketing. 
<br/><br/> Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers. 
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<br/><br/><label>ISBN: </label>9780199659531 
<br/><br/><label>Nat. Bib. No.: </label>GBB3A8974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.<br/>Marketing--Case studies.<br/>Marketing--Management--Textbooks.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8