Burns, Leslie Davis.

The business of fashion : designing, manufacturing, and marketing / Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant. - 4th ed. - New York : Fairchild Books, c2011. - xxiii, 616 p. : ill., map ; 24 cm.



Describes organization and operation practices within the textile and fashion industries in the United States, covering the entire process from design to distribution, and discussing quick response strategies, supply chain management, Web-based businesses, and related topics.



9781609011109 1609011104


Clothing trade--United States--Textbooks.
Fashion merchandising--United States--Textbooks.
Clothing industry--United States.
Retail trade--United States.

338.4/7687/0973