Hidden in plain sight : how to create extraordinary products for tomorrow's customers /
Jan Chipchase and Simon Steinhardt.
- 1st ed.
- New York, NY : HarperBusiness, 2013.
- 237 p. ; 24 cm.
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
9780062125699
2013003930
Marketing research. New products. Consumer behavior.