Management research : applying the principles /
Susan Rose, Nigel Spinks and Ana Canhoto.
- 1st ed.
- New York : Routledge, 2014.
- xx, 419 p. : ill. ; 28 cm.
Define -- Researching in management and organisations -- Formulating your research problem -- Reviewing the literature -- Design -- Introducing research design -- Linking research questions to research design -- Designing quantitative research -- Designing a qualitative research study -- Conducting research ethically -- Planning and managing your research project -- Collect -- Sampling -- Collecting data using questionnaires -- Collecting data using in-depth interviews -- Collecting data through observation, documents and artefacts -- Analyse -- Getting started with quantitative analysis -- Answering your research questions using quantitative data analysis -- Getting started with qualitative data analysis -- Answering your research questions using qualitative data analysis -- Communicate -- Reporting your research.