King, Rochelle <br/><br/>
Designing with data:   improving user experience with A/B testing 
Rochelle King, Elizabeth F. Churchill, Caitlin Tan 
 - Sebastopol :  O'reilly & Associates Inc,  c2017. 
 - xxvii, 337 p. :  ill. ;  24 cm.  
<br/><br/> This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. 
<br/><br/><label>ISBN: </label>9781449334833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database design<br/>Testing
<br/><br/><label>Dewey Class. No.: </label>004.019 KI DE