Bowbrick, Peter <br/><br/>
The economics of quality, grades, and brands 
Peter Bowbrick 
 - London ;  New York :  Routledge,  2014. 
 - xvii, 343 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [323]-331) and indexes. 
<br/><br/> This text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products. 
<br/><br/><label>ISBN: </label>0415078482 0415078474 (pbk.) 
<br/><br/><label>LCCN: </label>91041640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Quality of products<br/>Commercial products--Standards<br/>Brand choice<br/>Consumers' preferences
<br/><br/><label>LC Class. No.: </label>HF5415.157  / .B69 1992 
<br/><br/><label>Dewey Class. No.: </label>658.5/62