Molloy, Stephen,  1951- <br/><br/>
How apps are changing the world 
Stephen Molloy 
 - 275 p. :  col. ill. ;  23 cm. 
<br/><br/> "Company insights from: The Walt Disney Company, Saatchi & Saatchi & Crispin Porter + Bogusky" -- title page. 
<br/><br/> There are 7 billion people in the world, 6 billion cell phone subscriptions and 1 App bible. So why isn't everyone bored? Why are some companies focusing everything on mobile devices and making millions? In this book we explore the ideas, theories, strategies and technologies behind apps, with interviews and insights from the very best in the industry. Armed with this information, you will be able to improve your clients' apps, your company's apps, your own personal app project, and the app idea you've always wanted to make a reality. We explore: - The history and impact of apps - The war between Google & Android - The success story behind the Apple iPhone - How millions are being made by App developers - Why Facebook paid a $1,000,000,000 for Instagram - Why Kodak (inventors of the digital camera) now face bankruptcy - Why Flappy Bird was taken down in its prime. 
<br/><br/><label>ISBN: </label>9781940984209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Application software--Development<br/>Smartphones<br/>Mobile computing<br/>Application software--History
<br/><br/><label>Dewey Class. No.: </label>005.3