Fisk, Peter Marketing genius Peter Fisk - Chichester, West Sussex : Capstone, 2012. - viii, 490 p. : ill. ; 18 cm. Includes index. Complexity -- Expectations -- Genius -- Strategy -- Brands -- Customers -- Innovation -- Propositions -- Experiences -- Connections -- Relationships -- Performance -- Marketers -- Leadership -- Futures -- Genius lab -- Genius catalysts -- Genius source -- Recharge. The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. ISBN: 9781841126814 LCCN: 2006296395 Nat. Bib. No.: GBA559319 bnb Subjects--Topical Terms: Marketing--ManagementMarketingManagement LC Class. No.: HF5415.13 / .F585 2006 Dewey Class. No.: 658.802