Fisk, Peter <br/><br/>
Marketing genius 
Peter Fisk 
 - Chichester, West Sussex :  Capstone,  2012. 
 - viii, 490 p. :  ill. ;  18 cm. 
<br/><br/> Includes index. 
<br/><br/>Complexity --  Expectations --  Genius --  Strategy --  Brands --  Customers --  Innovation --  Propositions --  Experiences --  Connections --  Relationships --  Performance --  Marketers --  Leadership --  Futures --  Genius lab --  Genius catalysts --  Genius source --  Recharge. 
<br/><br/> The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. 
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<br/><br/><label>ISBN: </label>9781841126814 
<br/><br/><label>LCCN: </label>2006296395 
<br/><br/><label>Nat. Bib. No.: </label>GBA559319  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .F585 2006 
<br/><br/><label>Dewey Class. No.: </label>658.802