01601nam a22002898a 4500
090323s2009 nju 001 0 eng
2009011959
9781841127880
DLC
DLC
HF5415.5
.F567 2009
658.8/12
22
Fisk, Peter
Customer genius :
becoming a customer-centric business /
Peter Fisk
Chichester :
Capstone,
c2009.
0905
xii, 394 p. :
ill., maps ;
18 cm.
Includes index.
Customer relations
Management
(IMchF)fol12519836
MARK344
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?
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