McKean, John,  1956- <br/><br/>
Customer's new voice :  extreme relevancy and experience through volunteered customer information / 
John McKean 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  c2015. 
 - xxii, 319 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781119002321 
<br/><br/><label>LCCN: </label>2014029363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .M3834 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/343