01743nam a2200253 a 4500
9780170241236
150210n 000 0 eng d
Strategic marketing :
Decision making and planning
Peter W. Reed
4th ed.
South Melbourne, Vic :
Cengage Learning,
c2015.
Marketing
Planning
Textbooks
sears
Marketing
Management
Textbooks
sears
Marketing
Study and teaching (Higher)
sears
Marketing
management
sears
Marketing
planning
sears
xiv, 289 p. :
ill. ;
26 cm.
Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practised are examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Learning Objectives and Ethics boxes further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision Making and Planning 4e is an invaluable resource for students and practitioners alike.
Reed, Peter W.
TBS982
UOWD
20170126100715.0
60086
UOWD
REGULAR
26106
26106
0
ddc
0
658_800000000000000_RE_ST
0
35027
UOWD
UOWD
MAIN
2015-11-25
COOP
105.04
658.8 RE ST
T0013720
2017-01-26
105.04
2017-01-26
REGULAR
Coop # 0637210
0
ddc
0
658_800000000000000_RE_ST
0
35028
UOWD
UOWD
MAIN
2015-11-25
COOP
105.04
658.8 RE ST
T0013721
2017-01-26
105.04
2017-01-26
REGULAR
Coop # 0637210