Mintzberg, Henry

The rise and fall of strategic planning : reconceiving roles for planning, plans, planners Henry Mintzberg - New York : Free Press, 2013. - xix, 458 p. : ill ; 24 cm.



Traces the origins and history of strategic planning since 1965, looks at various models of strategic planning and why they failed, and argues that the process by which strategies are created within organizations must be reconceived.





978-1476754765 0029216052

93027323


Strategic planning

658.4/012