Evans, James R.,  1950- <br/><br/>
Business analytics :  methods, models, and decisions 
James R. Evans 
 - Boston :  Pearson,  c2013. 
 - xix, 665 p. :  col. ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction to business analytics -- Introduction to structured query language -- The relational model and normalization -- Database design using normalization -- Data modeling with the entity-relationship model -- Transforming data models into database designs -- SQL for database construction and application processing -- Database redesign -- Managing multiuser databases -- Managing databases with SQL server 2008 R2 -- Simulation and risk analysis -- Introduction to data mining -- Linear optimization -- Applications of linear optimization -- Integer optimization -- Nonlinear and non-smooth optimization -- Optimization models with uncertainty -- Decision analysis -- Appendix -- Glossary -- Index. 
<br/><br/> A balanced, holistic approach to understanding business analytics. This book provides readers with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows readers how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions. 
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<br/><br/><label>ISBN: </label>9780132950619 0132950618 (pbk.) 
<br/><br/><label>LCCN: </label>2011052868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>Strategic planning<br/>Industrial management--Statistical methods
<br/><br/><label>LC Class. No.: </label>HD30.28  / .E824 2013 
<br/><br/><label>Dewey Class. No.: </label>658.4/01