Koch, Richard <br/><br/>
The Financial Times guide to strategy :  how to create, pursue and deliver a winning strategy 
Richard Koch 
 - 4th ed. 
 - Harlow, England ;  New York :  Financial Times Prentice Hall/Pearson,  c2011. 
 - xiv, 376 p. :  ill. ;  24 cm. 
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<br/><br/> The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's 146 leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere. 
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<br/><br/><label>ISBN: </label>9780273745471 
<br/><br/><label>LCCN: </label>2011009534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4/012