Doyle, Peter, 1943-2003 Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle - 2nd ed. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - xii, 367 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9780470773147 0470773146 (cloth) LCCN: 2008032150 Subjects--Topical Terms: Marketing--ManagementCorporations--Valuation LC Class. No.: HF5415.13 / .D59 2008 Dewey Class. No.: 658.8