TY - BOOK AU - Kim,W.Chan AU - Mauborgne,Renee TI - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant SN - 9781625274496 AV - HF5415.153 .K53 2015 U1 - 658.8/02 23 PY - 2015/// CY - Boston, Mass. PB - Harvard Business Review Press KW - New products KW - Market segmentation N1 - Includes bibliographical references and index; ENGG954 TBS921 MGNT910; MARK935 N2 - Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans ER -