TY  - BOOK
AU  - Lee,Nancy R.
AU  - Kotler, Philip
TI  - Social marketing: changing behaviors for good
SN  - 9781452292144
U1  - 658.8 LE SO 
PY  - 2016///
CY  - Los Angeles
PB  - SAGE
KW  - Social marketing
KW  - Behavior modification
N1  - MARK920
N2  - The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action
UR  - https://elibrary.gemzplatform.com/social-marketing-behavior-change-for-social-good/?autologin_code=ZjAAct0WkseNSxQp3RiZuCsY9MIdobY9
ER  -