Tuten, Tracy L.,  1967- <br/><br/>
Social media marketing 
Tracy L. Tuten and Michael R. Solomon 
 - 2nd ed. 
 - Los Angeles :  Sage,  c2015. 
 - xiv, 332 p. :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Foundations of social media marketing. The horizontal revolution --  Social media marketing strategy --  Social consumers --  Network structure and group influence in social media --  The four zones of social media. Social community --  Social publishing --  Social entertainment --  Social commerce --  Social media data management and measurement. Social media for consumer insight --  Social media metrics. 
<br/><br/> Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. 
<br/><br/><label>ISBN: </label>9781473913011 
<br/><br/><label>LCCN: </label>2011043721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Internet marketing<br/>Online social networks<br/>Social media
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / T883 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/72