TY - BOOK AU - Tuten,Tracy L. AU - Solomon,Michael R. TI - Social media marketing SN - 9781473913011 AV - HF6146.I58 T883 2013 U1 - 658.8/72 23 PY - 2015/// CY - Los Angeles PB - Sage KW - Internet advertising KW - Internet marketing KW - Online social networks KW - Social media N1 - Includes bibliographical references and index; Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics N2 - Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights ER -