Rajagopal,  1957- <br/><br/>
The butterfly effect in competitive markets :  driving small changes for large differences 
Rajagopal 
 - London :  Palgrave Macmillan,  c2015. 
 - xxi, 295 p. :  ill. ;  23 cm. 
<br/><br/>Machine generated contents note: -- PART I: ANALYZING MARKET CHAOS -- 1. Chaos in Markets -- 2. Reasoned Action and Planned Behavior -- 3. Managing Market Shifts -- PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS -- 4. Market Trend Analysis -- 5. Consumer Value Management -- 6. Darwinism in Marketplace -- 7. Business Growth and Local Effects -- 8. Sustainable Marketing -- PART III: UNVEILING FUTURE EFFECTS -- 9. Social Psychology of Consumers -- 10. Challenges of Butterfly Effect. 
<br/><br/> "The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior.  Such shifts in consumer behavior are often radical and face initial resistance. However, consumers' thrust to break social conformity drives adaptability behavior to change over the period. Strategies of firms that emerge out of market chaos help firms in growing their business in local markets and achieve sustainability and global competitiveness.  Consequently, every small change emerged out of the market chaos contributes to a global and sustainable effect in the market. This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global-local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.  "-- 
<br/><br/><label>ISBN: </label>9781137434951 
<br/><br/><label>LCCN: </label>2015001764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS / Development / Business Development<br/>BUSINESS & ECONOMICS / Entrepreneurship<br/>BUSINESS & ECONOMICS / Management<br/>BUSINESS & ECONOMICS / Strategic Planning<br/>Consumers' preferences<br/>Consumer behavior<br/>Chaotic behavior in systems<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .R348 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8