Wilmshurst, John.
The fundamentals and practice of marketing /
John Wilmshurst.
- 3rd ed.
- London ; Boston : Butterworth-Heinmann, 1995.
- viii, 324 p. : ill ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation.".
Includes bibliographies and index.
0750609974
95163576
Marketing.
HF5415 / .W5476 1995
658.8