Eagle, Lynne <br/><br/>
Marketing ethics & society 
 Marketing ethics and society 
Lynne Eagle, Stephan Dahl 
 - Los Angeles :  Sage Publications,  c2015. 
 - xiii, 300 p. :  ill. ;  24 cm. 
<br/><br/>What are Marketing Ethics? / Criticisms of Marketing / Contrasting  Perspectives on Marketing Ethics / Ethical Issues in Marketing Relationships /  Ethics in New Media / Ethical Consumption / Young and Vulnerable Consumer  Groups / Harmful Products / Lifestyle, Health & Pharmaceutical Marketing  / Tourism, Heritage, Arts and Cause-Related Marketing / Ethics in Social  Marketing / Regulation, Ethics and the Way Forward. 
<br/><br/> Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of  quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. 
<br/><br/><label>ISBN: </label>9781446296622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Moral and ethical aspects<br/>Marketing--Social aspects<br/>Marketing<br/>Marketing ethics
<br/><br/><label>Dewey Class. No.: </label>174.4 EA MA