Research design for business and management /
Research design for business & management
Siah Hwee Ang
- xvii, 314 p. : ill. ; 25 cm.
Chapter 1: Fundamentals of Research Chapter 2: Misperceptions, Challenges and Judgement Calls in Research Chapter 3: The Research Question Chapter 4: Conducting a Literature Review Chapter 5: Research Design Chapter 6: Data, Sampling and Measurements Chapter 7: Data Collection Methods Chapter 8: Descriptive and Exploratory Analysis Chapter 9: Qualitative Analysis Chapter 10: Quantitative Analysis Chapter 11: Writing Up Chapter 12: The Importance of the Research Environment.
This practical book provides a clear understanding of the commonly used methods in business and management research to enable students to tackle the fundamental elements of the research process with confidence.