Jowett, Garth S.

Propaganda & persuasion / Propaganda and persuasion Garth S. Jowett; Victoria O'Donnell - 6th ed. - Los Angeles : SAGE Publications, Inc., c2015. - xv, 462 p. : ill. ; 23 cm.



What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society.

Provides a comprehensive history of propaganda alongside insightful definitions and methods to analyze the propaganda and persuasion students will encounter in everyday life. Used on undergraduate and graduate courses in persuasion, propaganda, and political communication across the world.

9781452257532

2014415007


Propaganda
Persuasion (Psychology)

303.3/75