Kotler, Philip, 1931- Marketing management Philip Kotler and Kevin Lane Keller - 15th ed., global ed. - Upper Saddle River, NJ. : Pearson Prentice Hall, c2016. - 714 p. ;118 various pages : col. ill. ; 28 cm. Includes bibliographical references and index. ISBN: 9781292092621 Subjects--Topical Terms: Marketing--Management Dewey Class. No.: 658.8 KO MA